Over the past two years, Microsoft has become the leader in the game subscriptions segment, thanks to the exit of the Xbox Game Pass.
In the past, we had indicated how the company believed and had data proving that subscribers played more games than all other players. At the time, they spoke about 20% more.
We now have some additional data on this exciting subject, thanks to a declaration by Agostino Simonetta, ID @ Xbox. They discussed the issue at the Gamesindustry.biz Investment Summit in London (Via Peetera).
According to Simonetta, subscribers play 40% more video games than any other. This takes into account not only titles included in the Xbox Game Pass program, but also games that are not part of the offer.
“People who adhere to the subscription are much more committed,” said Simonetta. “Well, they have a lot of free games to play – but in reality they are much more engaged outside the subscription. They go to the shops and buy more games than they had before their membership.”
“We are at the top of the subscription, the developers leave with us and we see them publicly commenting… The afterparty team, the other day, said after seeing his game go on Game Pass day and date, suddenly, suddenly, They saw No more robots said that when descenders entered the Xbox Game Preview Game Pass, they found a positive impact on other platforms. “
Indeed, these statements are proof that Microsoft firmly believes in the Xbox Game Pass can help shape the future of the Games and the whole of society. Even after some large publishers such as Take-Two expressed their reluctance to join this trend.